Press Release / 08 October 2024 / UK

Drive System Design strengthens global mobility leadership with its expanded Electrified Powertrain capabilities

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Drive System Design (DSD), a leading engineering and mobility consultancy, has expanded its capabilities by acquiring the assets of Midlands-based engineering consultancy Lyra Electronics. This strategic move significantly enhances DSD’s Electrified Powertrain (EP) function, a core offering for its customers.

Renowned for its expertise in electrified driveline and transmission systems, DSD has been at the forefront of the electric vehicle sector since 2010. The acquisition enables DSD to offer increased capability in the area of power conversion, including the development of DC-DC converters, onboard chargers and PDUs, as well as broadening its X-in-1 design capabilities as full system developers. OEMs and manufacturers in automotive, aerospace, defence, commercial vehicles, off-highway, and marine sectors will benefit from these advanced skills and integrated solutions.

This move aligns with DSD’s commitment to engineering excellence and innovation. The acquisition follows DSD’s recent showcases of its technological expertise at global events such as IAA Transportation 2024 in Germany, CTI Symposium 2024 in the US and JSAE in Japan.

Jason Allen, Managing Director at DSD, commented: “Our people are our biggest asset at DSD, unmatched in their technical expertise and commitment to engineering excellence and innovation. Expanding our Electrified Propulsion offering is a significant step in our ability to deliver fully integrated systems to our customers throughout the world.”