Drive System Design (DSD), a leading engineering and mobility consultancy, has expanded its capabilities by acquiring the assets of Midlands-based engineering consultancy Lyra Electronics. This strategic move significantly enhances DSD’s Electrified Powertrain (EP) function, a core offering for its customers.

Renowned for its expertise in electrified driveline and transmission systems, DSD has been at the forefront of the electric vehicle sector since 2010. The acquisition enables DSD to offer increased capability in the area of power conversion, including the development of DC-DC converters, onboard chargers and PDUs, as well as broadening its X-in-1 design capabilities as full system developers. OEMs and manufacturers in automotive, aerospace, defence, commercial vehicles, off-highway, and marine sectors will benefit from these advanced skills and integrated solutions.

This move aligns with DSD’s commitment to engineering excellence and innovation. The acquisition follows DSD’s recent showcases of its technological expertise at global events such as IAA Transportation 2024 in Germany, CTI Symposium 2024 in the US and JSAE in Japan.

Jason Allen, Managing Director at DSD, commented: “Our people are our biggest asset at DSD, unmatched in their technical expertise and commitment to engineering excellence and innovation. Expanding our Electrified Propulsion offering is a significant step in our ability to deliver fully integrated systems to our customers throughout the world.”

Drive System Design (DSD), a leading engineering consultancy and a key subsidiary of Hinduja Tech acquired in December 2022, is poised to showcase its latest advancements in electrified propulsion systems at IAA Transportation 2024, to be held in Hannover, Germany, from September 17-22, 2024. 

As the premier partner for cutting-edge mobility solutions, Hinduja Tech (HT) delivers exceptional value across all vehicle platforms, including the burgeoning realm of new energy vehicles. Hinduja Tech’s mastery of frugal engineering and risk mitigation ensures that the product development journey is cost-effective, efficient, and steadfastly reliable. From concept to series production, HT’s expertise guarantees success. The distinctive global delivery model seamlessly integrates deep onshore domain and technical expertise with near-shore and offshore engineering expertise, ensuring rapid time-to-market and value-for-money solutions with an unwavering commitment to product quality.

Together, HT and DSD are committed to playing a pivotal role in the global transition towards a sustainable transportation future by providing innovative engineering solutions for all vehicles, including electric, hybrid, and conventional powertrains.

A legacy of excellence in electrified propulsion

Drive System Design (DSD) is a global engineering consultancy with a rich legacy in designing drivelines and transmission systems for conventional internal combustion engine (ICE) vehicles. Building on this foundation, DSD has been at the forefront of the electric vehicle revolution since 2010, specialising in the rapid engineering and development of electrified propulsion systems and associated technologies. With decades of experience and a team of award-winning engineers, DSD offers unparalleled expertise trusted by leading OEMs, Tier-1 suppliers, and research institutions across the automotive, commercial vehicle, aerospace, off-highway, and defence sectors. As a one-stop shop for propulsion systems engineering, DSD operates technical centres in North America and the UK, with commercial centres in South Korea, Japan, and India, providing its clients a global reach.

Unmatched expertise across the electrification spectrum

DSD’s core competencies lie in systems integration, system attribute optimization, performance enhancement, and development testing. By leveraging this unique combination of expertise and state-of-the-art testing equipment, DSD delivers innovative and optimised solutions across the entire spectrum.

Driving innovation at IAA Transportation 2024

At IAA Transportation 2024, DSD will be showcasing its cutting-edge solutions at its booth:

• PHEV-DCT Transmission is a marquee project highlighting DSD’s ability to optimise PHEV performance by developing a new transmission for a leading European OEM. In addition to maximising fuel efficiency with an ultra-wide ratio dual-clutch architecture, the premium driving experience was maintained, all managed by DSD’s Infinite Control Software platform.

• Sustainability enhancement with powder metallurgy: Drive System Design (DSD), with its unique engineering expertise, brings material innovation to industry production, thereby ensuring durability, reliability, and efficiency requirements. By using powder metal on high-volume products, one can achieve cost savings of ~15% and reduce the carbon footprint of the said part by ~40%. Additionally, DSD is driving the adoption of soft magnetic compounds in motor design. This innovative material offers a compelling combination of superior performance and price stability, setting a new standard in the industry.

• Lubrication testing of e-Axle transmission: DSD, through its one-of-a-kind validation process, wherein physical validation was used in combination with virtual validation via CAE tools, was able to left-shift the design program for a leading automotive manufacturer. The design performance was evaluated for all possible driving scenarios to ensure efficiency and durability.

• Open Platform Inverter (OPI) SiC: This is a powerful and versatile inverter hardware and open software platform for motor components and motor control IP development.

The UK Head of Control Systems, Pedro Zabala, will be in attendance and available to discuss DSD’s Open Platform Inverter and their Infinite Control Software platform, which has been used in aerospace, mining vehicles, and class 8 trucks.

“The acquisition of DSD in 2022 marked a significant milestone for Hinduja Tech,” said Mr. Shankar V., EMEA Regional Head of Hinduja Tech.

“DSD’s expertise in powertrain systems perfectly complements our existing capabilities, and their presence in the EMEA region has been instrumental in driving our growth here. Together, we are well-positioned to lead the global shift towards a cleaner transportation landscape.” 

“As a leading force in drivetrain systems, attributes optimization, and performance enhancement of propulsion system development, DSD is committed to collaborating with industry leaders to accelerate their efficiency improvement programs,” added Mr. Mark Findlay, CEO of Drive System Design. 

“We invite journalists and industry professionals to visit our booth at Hall H23, stand C32 at IAA Transportation 2024 to explore how DSD’s innovative engineering solutions can help them achieve their clean transportation goals.”

Lee Rogers, Principal Engineer – Electrified Propulsion, at Drive System Design (DSD), outlines how powder metal gears can support EV production and how DSD’s work with industry-leading materials specialist Alvier has supported the development.

Manufacturers throughout the transport industry are aware that they now need to be placing significant investment in cheaper, cleaner, lower carbon technologies to support net-zero goals.

When considering our customers in the European Union (EU) in particular, we know that increasing legislation around lower carbon footprints is placing even more pressure on them to find sustainable electrification solutions.

What are we doing?

In collaboration with Alvier, specialists in advanced materials and production methods for sustainable high-volume applications, we are integrating powder metal gears into an automotive EDU demonstrator. This near-net-shape design eliminates a significant amount of material waste with a minimal difference in package/weight when compared to traditional forged gears.

These gears can be used in a range of vehicle sectors from automotive to off-highway and will enable significant cost savings at high enough volumes. The major reduction in CO₂ is also a major bonus as Electric Vehicle (EV) production volumes rapidly increase.

We’re not stopping there. We’re supporting our customers by providing guidance on how to implement the gears into their specific systems, to ensure their needs are met whether they’re manufacturing cars, trucks or tractors.

How did we do it?

Our partnership with Alvier enabled us to replace some traditionally manufactured gears in an EDU with a powder metal counterpart.

• Identifying the right candidate

Utilising Alvier’s experience in powder metallurgy, which is the process used to develop powder metal gears, we built an understanding of the manufacturing constraints that would apply in volume production. When combined with DSD’s transmission engineering expertise we were able to identify the right component candidates to be replaced with powder metal gears. This led to us identifying the gear wheels as good candidates.

• Understanding the material performance

The next step was to understand the differences in material properties. The strength and noise performance of the gears must be equal to or better than a traditional solution to be competitive. DSD performed modal characterisation of both forged and powder metal gears to understand their baseline differences in terms of frequency and damping.

Similarly, using Alvier’s understanding of the powder metal fatigue performance, DSD was able to size the gears to meet the required contact and bending safety factors.

• Predicting performance

Using the characterised material data we were able to simulate the NVH and strength performance of the gear design against the original requirements. We predicted that these would have similar performance to the existing forged gear wheels. This meant me were able to move onto the prototype stage with confidence that the gears would work successfully.

• Finding the break-even point

Before entering the production phase, we used our ePOP tool and costing experience to model the breakeven point of the powder metal gears against the existing forged gears, to understand what volumes would be economically successful.

What’s the result?

The collaborative effort with Alvier throughout the process means we now have the confidence to take this powder metal gear design into prototype hardware. The thorough understanding of the manufacturing constraints, material properties and resulting performance means DSD is primed to help OEMs and Tier suppliers integrate this new technology into their products successfully.

Why DSD?

Successfully integrating new technologies such as powder metal gears to achieve lower cost and carbon footprint requires a collaborative approach that involves both manufacturing and design expertise.

High-frequency abnormal noises continue to pose challenges to engineers when developing electric and hybrid vehicles.

Jordan Craven, our Senior Engineer, and Rob Hoffman, US Director of Development and Test, recently spoke to Automotive Testing, a key publication covering automotive evaluation, diving into the increased interactions caused by the complex electronic, electromagnetic and mechanical subsystems in highly integrated electrified powertrains.

Jordan discussed the importance of understanding noise, vibration and harshness (NVH) considerations and having effective simulation capabilities to identify issues before they emerge in prototype hardware. Rob shed light on the importance of having the right development and test methodologies in place to support the NVH development of modern powertrains.

You can read the whole article here: https://automotivetesting.mydigitalpublication.com/publication/?m=71151&i=816648&p=26&ver=html5

To speak to one of our experts on the topic, get in touch here

This year marks a significant milestone for Drive System Design (DSD) as we celebrate the 10th anniversary of our US business. A decade ago, we embarked on a journey to cultivate a community of exceptional engineers dedicated to inspiring and challenging the rapidly evolving mobility industry. 

Since our inception, DSD has experienced remarkable growth and success. Today, our teams in the US and UK comprise over 150 experts, united by a shared passion for engineering excellence and innovation. Together, we have forged a reputation for delivering cutting-edge solutions in electrified propulsion systems and associated technologies. 

As we reflect on the past decade, we are immensely grateful to our talented team whose dedication and expertise have been instrumental in shaping DSD into what it is today. Their commitment to excellence has propelled us forward, enabling us to establish ourselves as a trusted partner for automotive, off-highway, commercial vehicle, aerospace, and defence OEMs, Tier-1 suppliers, and industry research bodies worldwide. 

We pride ourselves on our turnkey capabilities and unmatched expertise and have built a team in the US that embodies that. We’ve grown to now be collaborating across a diverse array of sectors and become a trusted technical partner for many of our clients, without whom we wouldn’t be where we are today, and on the growth path we’re on for the future. 

As we commemorate this milestone, we extend a heartfelt thank you to our team, clients, and partners for their unwavering support and collaboration. After our acquisition by Hinduja Tech in 2022, our future holds even greater potential. Together, we look forward to the next decade and beyond, as we continue to drive innovation, shape the future of mobility, and redefine what’s possible in the world of engineering. 

Here’s to the next decade of excellence, achievement, and innovation at DSD! 

DSD’s Richard Dunne examines the significance of getting to net zero and the importance of looking beyond the automotive sector to achieve it. Though there is no one size fits all solution, Dunne reviews sector considerations, best practises and varying approaches to reach net zero.

Read more here: https://edition.pagesuite-professional.co.uk/html5/reader/production/default.aspx?pubname=&edid=19b89e15-67cb-4ca2-9d33-ff5945b497c4

Publication: Future Vehicle

Author: Richard Dunne

Noise, vibration and harshness (NVH) performance and optimization for EVs is currently a focus area for many in the industry. This article highlights NVH challenges due to the complex interactions between electric powertrain components as well as DSD’s motor modeling and simulation expertise to help better predict NVH performance and any potential issues.

Read more here: https://www.emobility-engineering.com/system-level-approach-to-nvh-models/

Publication: E-Mobility Engineering

Author: Nick Flaherty

In the hunt for sustainable, carbon neutral mobility, the world of electrification is brimming with possibilities. However, navigating uncharted territory can be challenging. This article reviews the need for a knowledgeable partner that excels in full-system integration, the advantage of simulations and the benefits of sustainable materials.

Read more here: https://ehv.mydigitalpublication.co.uk/july-2023?m=63184&i=797327&p=2&ver=html5

Publication: Electric & Hybrid Vehicle Technology International

It’s truly an exciting and highly opportunistic time for engineers, as we build out an entirely new energy ecosystem on a global scale, full of uncharted territory and exhilarating challenges.

While much of the obvious focus is on what will be made, the engineering community is focused on how it will be made. The mix of traditional engineering and software integration has caused nearly every manufacturer in the EV space to rethink how to build their development teams to get their products to market quickly, reliably and cost effectively.

At the recent SAE COMVEC™ a panel about the “war for talent” struck a chord with our team about the challenges we face, where we find ourselves and where we’re going as engineers. With an estimated $1.2 trillion being invested in EV development through 2030, the type of engineering necessary to build not only the vehicles themselves, but the technology and infrastructure to support them is requiring an entirely new type of thinking and collaboration – along with a significant amount of hiring. As we continue to see investments taking place in our backyard, such as CNH Industrial recently announcing that it has opened a new technical centre in metro Detroit to support its growing innovations in electrification, the competition for talent locally surges.

DSD has a strong history of developing powertrain technology and collaborating with OEM partners to supplement and reinforce their internal teams. Our expertise lies in having experienced and forward-thinking engineers who go into a project with an open mind to find the right solution for a specific application. With years of expertise in the segment, our company has continued to evolve our EV propulsion capabilities and excels at developing motors and controls for the automotive, aviation, commercial vehicle, off-highway and defence industries.

The COMVEC panel drew attention to the obvious need for expanding engineering talent, training and hiring, but also of having partners in place to supplement manufacturers where needed.

Further, a recent Automotive News storey cited the 35% increase in STEM-related jobs during the past 20 years, which is expected to increase even further during the next decade. The pressing question is whether there will be enough incoming talent to meet the demands of the industry. There are programmes locally in place to help kerb the issue, for example, the Detroit Regional Chamber Foundation and MICHauto recently were awarded a $2 million grant to support the growth and development of high-tech talent in Michigan, spanning automotive, mobility and technology sectors, but some of these measures will take a significant amount of time.

With the substantial investment in the move to EVs, our customers must determine if they should build or expand their internal product development teams, work with trusted partners or both. It’s an interesting position for companies like DSD. The company can be hired to supplement internal programmes or be contracted for turnkey development.

DSD routinely supports clients with our trusted engineering team members – having them work on-site with the customer team. This can be extremely beneficial when projects come in and there just isn’t time to find the perfect candidate for the job. And since there are more opportunities than there are engineers suited for positions, finding the right hire and having them commit can take time – something that manufacturers don’t always have.

Of course, a key concern with outsourcing projects through contractors can be that once the project is over, the knowledge behind that project goes with it. In an effort to collaborate at the deepest level and facilitate the creation of rapid and effective teams, our clients take the IP with them upon a project’s completion.

DSD’s advantage lies in the fact that we understand what our customers need and fully realise that what they need today, may change drastically in 12 months. Further, the company has the flexibility, capability, and expertise to work in multiple segments and on multiple projects across multiple regions at the same time. This allows us to pivot easily and ramp teams up or down to align with client needs.

We understand the difficulties of deciding whether or not to staff up or collaborate with companies like DSD to supplement an existing workforce, and we are prepared to help our customers navigate that decision, helping them minimise the risk and maximise the ROI.

• Drive System Design, with engineering centres in the UK and USA, provides premium engineering services to automotive, commercial vehicle, off-highway, defence and aviation industries
• Acquisition enables Hinduja Tech to expand its eMobility services from development to production
• Drive System Design to continue as an independent entity within Hinduja Tech and Hinduja Group

CHENNAI, India – December 6^th, 2022 – Hinduja Tech (HT), a world-class engineering services company, acquired Drive System Design (DSD), an award-winning and globally trusted engineering consultancy known for developing innovative solutions for electrified propulsion systems. DSD currently provides advanced engineering to automotive, commercial vehicle, off-highway, defence and aviation industries from locations in the United Kingdom, the United States, and Asia.

The acquisition enables Hinduja Tech to provide end-to-end electrified propulsion systems design and development capabilities, enhancing its full-vehicle design and development position.

“The acquisition of Drive System Design is an important milestone in Hinduja Tech’s growth journey in the eMobility Industry. DSD has been focused on futuristic powertrain technology (ePT) since its inception over 15 years ago and has a state-of-the-art infrastructure in the UK and United States,” said Kumar Prabhas, CEO, Hinduja Tech. “Both of these markets have high-end engineering talent and are leading the charge in the transition to electric mobility. As this demand increases, the combination of HT and DSD strengths will enable offering the best-in-class eMobility solutions for global markets.”

HT has been rapidly expanding its position in the outsourced engineering services industry with 70+ clients globally and is aiming to accelerate its growth to meet the surging demand for electric mobility. With the acquisition of DSD, HT will add cutting-edge design and testing labs, along with advanced engineering capabilities, in the UK and United States.

“We believe that HT is the right partner at the right time and see this as a tremendous opportunity for the long-term future and expanded capabilities of DSD,” said Mark Findlay, CEO of Drive System Design. “As part of the HT family, DSD will be able to increase its reach through HT’s global business model and full vehicle development and integration expertise. It is an ideal complement to DSD’s advanced engineering capabilities in transmission, driveline, motor design, power electronics and simulation.”

About Hinduja Tech

Hinduja Tech, part of the multi-billion dollar Global Business Conglomerate, Hinduja Group, is the integrated Product Engineering and Digital Technologies Solutions provider for the mobility industry with a proven global delivery model. As a partner of choice, Hinduja Tech works with leading automotive organisations (OEMs & Tier-X Suppliers) and disruptive mobility players in the USA, India, Mexico, Canada, Europe, China, and Japan. Hinduja Group has its presence in over 38 countries and employs a total of 200,000 people. Hinduja Group has a significant presence in Commercial Vehicle Engineering & Manufacturing verticals.

HT Global Office Locations: US, India, Mexico, Canada, UK, Germany, Japan, China, and Roumania