Drive System Design (DSD), a leading engineering consultancy and a key subsidiary of Hinduja Tech acquired in December 2022, is poised to showcase its latest advancements in electrified propulsion systems at IAA Transportation 2024, to be held in Hannover, Germany, from September 17-22, 2024. 

As the premier partner for cutting-edge mobility solutions, Hinduja Tech (HT) delivers exceptional value across all vehicle platforms, including the burgeoning realm of new energy vehicles. Hinduja Tech’s mastery of frugal engineering and risk mitigation ensures that the product development journey is cost-effective, efficient, and steadfastly reliable. From concept to series production, HT’s expertise guarantees success. The distinctive global delivery model seamlessly integrates deep onshore domain and technical expertise with near-shore and offshore engineering expertise, ensuring rapid time-to-market and value-for-money solutions with an unwavering commitment to product quality.

Together, HT and DSD are committed to playing a pivotal role in the global transition towards a sustainable transportation future by providing innovative engineering solutions for all vehicles, including electric, hybrid, and conventional powertrains.

A legacy of excellence in electrified propulsion

Drive System Design (DSD) is a global engineering consultancy with a rich legacy in designing drivelines and transmission systems for conventional internal combustion engine (ICE) vehicles. Building on this foundation, DSD has been at the forefront of the electric vehicle revolution since 2010, specialising in the rapid engineering and development of electrified propulsion systems and associated technologies. With decades of experience and a team of award-winning engineers, DSD offers unparalleled expertise trusted by leading OEMs, Tier-1 suppliers, and research institutions across the automotive, commercial vehicle, aerospace, off-highway, and defence sectors. As a one-stop shop for propulsion systems engineering, DSD operates technical centres in North America and the UK, with commercial centres in South Korea, Japan, and India, providing its clients a global reach.

Unmatched expertise across the electrification spectrum

DSD’s core competencies lie in systems integration, system attribute optimization, performance enhancement, and development testing. By leveraging this unique combination of expertise and state-of-the-art testing equipment, DSD delivers innovative and optimised solutions across the entire spectrum.

Driving innovation at IAA Transportation 2024

At IAA Transportation 2024, DSD will be showcasing its cutting-edge solutions at its booth:

• PHEV-DCT Transmission is a marquee project highlighting DSD’s ability to optimise PHEV performance by developing a new transmission for a leading European OEM. In addition to maximising fuel efficiency with an ultra-wide ratio dual-clutch architecture, the premium driving experience was maintained, all managed by DSD’s Infinite Control Software platform.

• Sustainability enhancement with powder metallurgy: Drive System Design (DSD), with its unique engineering expertise, brings material innovation to industry production, thereby ensuring durability, reliability, and efficiency requirements. By using powder metal on high-volume products, one can achieve cost savings of ~15% and reduce the carbon footprint of the said part by ~40%. Additionally, DSD is driving the adoption of soft magnetic compounds in motor design. This innovative material offers a compelling combination of superior performance and price stability, setting a new standard in the industry.

• Lubrication testing of e-Axle transmission: DSD, through its one-of-a-kind validation process, wherein physical validation was used in combination with virtual validation via CAE tools, was able to left-shift the design program for a leading automotive manufacturer. The design performance was evaluated for all possible driving scenarios to ensure efficiency and durability.

• Open Platform Inverter (OPI) SiC: This is a powerful and versatile inverter hardware and open software platform for motor components and motor control IP development.

The UK Head of Control Systems, Pedro Zabala, will be in attendance and available to discuss DSD’s Open Platform Inverter and their Infinite Control Software platform, which has been used in aerospace, mining vehicles, and class 8 trucks.

“The acquisition of DSD in 2022 marked a significant milestone for Hinduja Tech,” said Mr. Shankar V., EMEA Regional Head of Hinduja Tech.

“DSD’s expertise in powertrain systems perfectly complements our existing capabilities, and their presence in the EMEA region has been instrumental in driving our growth here. Together, we are well-positioned to lead the global shift towards a cleaner transportation landscape.” 

“As a leading force in drivetrain systems, attributes optimization, and performance enhancement of propulsion system development, DSD is committed to collaborating with industry leaders to accelerate their efficiency improvement programs,” added Mr. Mark Findlay, CEO of Drive System Design. 

“We invite journalists and industry professionals to visit our booth at Hall H23, stand C32 at IAA Transportation 2024 to explore how DSD’s innovative engineering solutions can help them achieve their clean transportation goals.”