Blog / 13 December 2022 / GLOBAL

The Road to Electrification: Build it or Buy it?

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It’s truly an exciting and highly opportunistic time for engineers, as we build out an entirely new energy ecosystem on a global scale, full of uncharted territory and exhilarating challenges.

While much of the obvious focus is on what will be made, the engineering community is focused on how it will be made. The mix of traditional engineering and software integration has caused nearly every manufacturer in the EV space to rethink how to build their development teams to get their products to market quickly, reliably and cost effectively.

At the recent SAE COMVEC™ a panel about the “war for talent” struck a chord with our team about the challenges we face, where we find ourselves and where we’re going as engineers. With an estimated $1.2 trillion being invested in EV development through 2030, the type of engineering necessary to build not only the vehicles themselves, but the technology and infrastructure to support them is requiring an entirely new type of thinking and collaboration – along with a significant amount of hiring. As we continue to see investments taking place in our backyard, such as CNH Industrial recently announcing that it has opened a new technical centre in metro Detroit to support its growing innovations in electrification, the competition for talent locally surges.

DSD has a strong history of developing powertrain technology and collaborating with OEM partners to supplement and reinforce their internal teams. Our expertise lies in having experienced and forward-thinking engineers who go into a project with an open mind to find the right solution for a specific application. With years of expertise in the segment, our company has continued to evolve our EV propulsion capabilities and excels at developing motors and controls for the automotive, aviation, commercial vehicle, off-highway and defence industries.

The COMVEC panel drew attention to the obvious need for expanding engineering talent, training and hiring, but also of having partners in place to supplement manufacturers where needed.

Further, a recent Automotive News storey cited the 35% increase in STEM-related jobs during the past 20 years, which is expected to increase even further during the next decade. The pressing question is whether there will be enough incoming talent to meet the demands of the industry. There are programmes locally in place to help kerb the issue, for example, the Detroit Regional Chamber Foundation and MICHauto recently were awarded a $2 million grant to support the growth and development of high-tech talent in Michigan, spanning automotive, mobility and technology sectors, but some of these measures will take a significant amount of time.

With the substantial investment in the move to EVs, our customers must determine if they should build or expand their internal product development teams, work with trusted partners or both. It’s an interesting position for companies like DSD. The company can be hired to supplement internal programmes or be contracted for turnkey development.

DSD routinely supports clients with our trusted engineering team members – having them work on-site with the customer team. This can be extremely beneficial when projects come in and there just isn’t time to find the perfect candidate for the job. And since there are more opportunities than there are engineers suited for positions, finding the right hire and having them commit can take time – something that manufacturers don’t always have.

Of course, a key concern with outsourcing projects through contractors can be that once the project is over, the knowledge behind that project goes with it. In an effort to collaborate at the deepest level and facilitate the creation of rapid and effective teams, our clients take the IP with them upon a project’s completion.

DSD’s advantage lies in the fact that we understand what our customers need and fully realise that what they need today, may change drastically in 12 months. Further, the company has the flexibility, capability, and expertise to work in multiple segments and on multiple projects across multiple regions at the same time. This allows us to pivot easily and ramp teams up or down to align with client needs.

We understand the difficulties of deciding whether or not to staff up or collaborate with companies like DSD to supplement an existing workforce, and we are prepared to help our customers navigate that decision, helping them minimise the risk and maximise the ROI.